​​I’m a multidisciplinary digital designer, currently leading a digital design team within a major Canadian corporation. I hold a design degree from university (1999), and since then, I’ve built a career shaped by hands-on experience across a wide range of digital platforms, devices, and industries.

Outside of design, I’ve been passionate from an early age about visual arts, music, filmmaking, aviation, computer-based simulation, and the outdoors—creative and technical interests that have consistently fueled my personal projects.

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​A Creative Upbringing in the Early Digital Era

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I consider myself fortunate to have come of age in the late ’80s and ’90s — a time when personal computers and digital tools were becoming increasingly accessible and creatively empowering.

That era of exploration empowered me to dive into high school programming, experiment with digital illustration, electronic music, film, stop-motion animation, and eventually pursue graphic, web, and multimedia design.

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Simulation as a Gateway to Real-World Experiences

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One of my lasting fascinations has been the ability of digital simulation to recreate real-world experiences—especially through games or gamified environments.

To me, simulation goes beyond entertainment or training; it’s a powerful way to make authentic experiences accessible to those who may not have the means, health, or opportunity to live them in real life.

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This passion began in the early ’90s, when I became captivated by flight simulators and eventually started building custom add-ons and scenery for platforms like Microsoft Flight Simulator and later for X-Plane.

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Programming, Not for Code’s Sake—But for Experience Design

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My curiosity about recreating real-life experiences through simulation led me to fully embrace the programming classes offered during my final two years of high school.

​I wasn’t interested in recreating another flight simulator—we were already well served by existing titles. Instead, I wanted to use code and visuals to simulate other real-world experiences I dreamed of exploring through a PC.

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A Career Built on Design—but Fueled by Curiosity

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Ironically, I didn’t pursue software development—instead, I initially considered filmmaking before ultimately choosing graphic design as my professional path.

​After graduating in 1999, I entered the world of digital design and gradually specialized in user interface and experience design for multi-device applications.

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​Even so, I’ve always approached creativity with a broad mindset—never confined to a single craft or tool, but guided by a vision and a willingness to learn whatever it takes to bring an idea to life.

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Creative Direction Grounded in Hands-On Experience

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Through hands-on design work and continuous experimentation across various creative disciplines, I’ve developed a strong sense of creative direction—learning to shape, evaluate, and guide ideas with both clarity and intention.

​​That’s how I developed my versatile creative mindset—never hesitating to explore new technologies, whether it’s coding interactions, designing interfaces, editing videos, or crafting immersive branded experiences.

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Bringing Small Game Seasons to Life with New Creative Tools

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A recent example of this mindset is the AI-powered tools I used to generate character portraits and music styles for my Small Game Seasons™ (S.G.S) prototype.
I leveraged this technology as a rapid prototyping assistant. While the final game may feature original compositions and assets, these tools allowed me to convey the creative tone and emotional atmosphere I envisioned.